“Antami” Campaign

King Abdulaziz Foundation (Dar Al-Malik Abdulaziz) launched the “Antami” campaign as part of national initiatives aimed at strengthening the values of belonging and national identity within society. The campaign delivered impactful content that recalled the glories of Saudi history and highlighted its symbols and authentic values.

Carrying the slogan “For the Nation… I Belong,” the campaign expressed the emotional connection between citizens and their country’s history. It was widely disseminated across digital platforms and various media, delivering messages that blended national pride with historical heritage, making it one of the most prominent campaigns embodying the spirit of belonging and pride in Saudi identity.

WOW managed the full planning and execution of the integrated marketing and media campaign, from creating the advertising concept and developing the visual identity to producing visual materials and creative content, as well as overseeing digital publishing and audience engagement.

The team also coordinated the communication messages and targeted national content, enhancing the campaign’s emotional impact and reinforcing Dar Al-Malik Abdulaziz’s position as the guardian of Saudi history and national identity in the collective awareness of society.